Highlight: First Quarter Chamber and CVB Report

Friday, June 14, 2024 at 12:00 AM

Visitation and taxes are performing well, according to the First Quarter Branson/Lakes Area Chamber of Commerce and Convention and Visitors Bureau Report.

Ashlie Beede presented the information at the Tuesday night Branson Board of Aldermen meeting. Visitation in Branson hasn't experienced a massive change compared to last year's numbers. It's down just .4%. In contrast, the city's sales tax is up by 4%.

She pointed out that the tourism tax experienced a drop of 3.1%. However, Beede isn't alarmed since visitation numbers are good. Overnight stays in Branson are active.

Room demand for the quarter enjoyed a 6.8% increase. Beede also spotlit the city's visitors.

She explained that Branson's first quarter has that 23% of visitors are first timers. "That's really exciting since that encompasses January, February [and] March," Beede said.

The full presentation is available online.

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